This project involved the design and development of key art, posters, shirt graphics, custom typefaces, and branding guidelines for the GMVS production of the musical Newsies. The project required a strong understanding of the performing arts industry and the specific visual branding needs of the production. In order to create cohesive and impactful materials, it was necessary to draw upon a wide range of design skills, including typography, layout, and color theory. Additionally, the development of custom typefaces and branding guidelines ensured that the production's visual identity was consistent and effective in promoting the show. The end result was a comprehensive set of promotional materials that helped to build excitement and support for the production.